For small batch brands made for big growth

We help independent beauty, body care, and home fragrance brands reach more customers, increase sales, and grow. Built on the experience of growing Flower & Folk to over 30K followers and earning a feature in Vogue, Poured Marketing combines firsthand industry knowledge with thoughtful strategy and results-driven marketing.

Services

Marketing consulting
Customer acquisition
Paid advertising
Email marketing
Strategic partnerships
Conversion optimization

A beautiful product is just the beginning. We go deeper and connect the dots between discovery, first purchase, and the next one.

Before Poured Marketing, there was Flower & Folk, an independent candle and body care brand built from the ground up. In less than a year, we grew to over 30K Instagram followers and 25K email subscribers, earning a feature in Vogue along the way. We've experienced what it takes to build a product brand firsthand. Now, we're bringing that experience to yours.

We’ve been in your shoes.

Made for handmade brands like yours

From small-batch makers to emerging beauty brands, we help the people behind great products reach more customers, increase sales, and grow.

Skincare brands
Body care brands
Bath & soap brands
Candle brands
Home fragrance brands
Haircare brands
Cosmetic brands
Perfume brands

  • "A pleasure to work with! The team was very kind and attentive. They asked many questions to understand what direction I wanted to go in with my branding and designs. I am much more confident now when branding my business after working with Poured."

    — Yasmine, Summer Rose Co.

  • "Working with the Poured Marketing team was amazing! I’m so glad to finally have complete branding for my business. I’ve received so many compliments on how great my Instagram looks, and I’ve been experiencing so much growth on my account!"

    — Simone, The Calm Joy Candle Co.

  • “Working with the Poured team was amazing! They brought my vision for my candle business to life with so much creativity and care. They truly treated my business like their own, made the entire rebranding process stress-free, and delivered results I couldn’t be happier with!”

    — Amanda, Gypsy Aura New York

  • “Working with Poured was such a great experience! They were responsive, listened to my vision, and delivered beautiful branding for my candle business. My customers love the new look, and I really appreciated their creativity, attention to detail, and flexible packages!”

    — Marsha, Wax Poetic Candles

  • “The Poured team helped us connect with the right retail partners and expand our wholesale opportunities. Their outreach strategy was thoughtful, targeted, and resulted in a 45% increase in qualified partnership inquiries.”

    — Lord & Belle Skincare

  • “Poured helped us improve our email marketing and customer retention strategy. Their team developed automated campaigns that significantly increased email-attributed revenue, giving us a more consistent way to generate sales beyond social media.”

    — JOY Skincare

  • “Poured helped us connect with the right creators, secure brand collaborations, and expand our reach through UGC and PR opportunities. Their strategy increased our brand visibility and introduced our products to entirely new audiences.”

    — Soulhaus Cosmetics